Links

Avoid ‘click here’ when introducing a link, unless you have a specific reason to call attention to the site navigation. Link names should be the same as the page you are linking to unless the page title is particularly long.

Links to external pages (www pages outside the current domain) should open in a new browser window, unless there is a specific reason to link to an interior page, and permission from the site owner has been granted.

Avoid including the end punctuation of a sentence as part of a hyperlink.

Example:

Here’s a great Murchison biography. not Here’s a great Murchison biography.